More work done, same team.
AI removes the manual work and speeds up the rest. Fewer clicks, more output.
Start at the top.
AI works top-down. First you decide what your business should do. Only then do you build.
The decision flows down.
From strategy into every department: sales, finance, delivery, recruitment, operations.
Down to the work itself.
Within each department we automate the processes. Intake, quoting, invoicing, matching.
One living system.
Data flows from strategy to process and back. Clean foundation first, then the workflows.
WinSphere is the AI & automation partner for B2B service firms, founded by Rafael Matabadal.
What is WinSphere?
WinSphere is the AI & automation partner for B2B service firms of 10 to 50 FTE in the Netherlands and Europe, founded by Rafael Matabadal. We determine which systems you should build and in what order, and then build them: the foundation first (clean data, connected systems), then the workflows that cost your team time.
per week back per employee
less manual data entry
cheaper to reactivate than recruit
your existing stack
Foundation first
Not because the AI does not work, but because the foundation underneath is shaky: messy data, disconnected tools, no clear process. We flip the order and build the foundation first.
1
Data in order
Cleaned up, reliable, one source of truth.
2
Systems connected
Your tools talk to each other, no isolated islands.
3
Workflow mapped
The process clear, from start to finish.
✓
Only then automate
Automation that keeps running and grows with you.
The order makes all the difference
A generic AI agency sells you a demo. We deliver working automation in production. That is only possible when the foundation is right, which is why every project starts with an audit and not with a tool.
“Foundation first” is not a slogan. It is the reason our work actually keeps running in your day-to-day operations.
01 / FOUNDATION
We get your data and systems in order before we automate. No AI on top of a messy foundation, but a clean base that keeps working.
The approach
Three steps, in this order. The deliverable is always working automation, not advice.
Analyse
We map your processes, data and tools and pinpoint the bottlenecks that cost your team time.
Deliverable: audit and priority list
Automate
We connect your systems and automate the recurring workflows that remove the most manual work.
Deliverable: working automation in production
Improve
As you grow we sharpen the workflows and expand, so the system grows with you.
Deliverable: maintenance and expansion
02 / INSIGHT
Your workflows and numbers live on one source of truth. No more loose exports, but dashboards that update themselves.
The difference
Most companies pick one of these routes. Here is why they break down.
The usual routes
✕
Hiring an extra ops employee. You pay someone to keep doing the same manual work. Fixed costs, no economies of scale.
✕
Generic AI agency. Delivers a demo or a stray chatbot on top of messy data. Strong in the pitch, dead in practice.
✕
DIY with Zapier. Works until it breaks. No owner, no overview once it gets more complex.
WinSphere, foundation first
✓
The foundation first. Data and systems in order, only then automate.
✓
Working automation in production. Not a demo, but something that runs every day.
✓
One accountable party that builds the system, monitors it and grows with you.
Who it is for
For lean B2B service firms, agencies and scale-ups with an operational bottleneck and no automation engineer in-house. You do too much manually and want to grow without simply hiring more people.
Accountancy
Agencies
B2B services
Scale-ups with an ops bottleneck
Results
The goal is always the same: more output with the same team.
12hrs/wk
roughly €22,000 per year back per employee through less manual admin.
80%
less manual entry on recurring processes.
5x
cheaper to reactivate existing relationships than to acquire new ones.
One system
No scattered tools and stray chatbots, but one automated whole where your data, workflows and AI work together.
Your entire operation as one flow
From intake to invoicing and follow-up: every step connected and automatic, without retyping.
Intake
→
Process
→
Report
→
Follow up
80%
less manual entry on recurring processes.
1
One source of truth
No more loose exports. Your numbers and dashboards are always up to date.
AI where it saves time
Classifying, summarising and drafting, at exactly the right point in your process.
Investment
No surprises upfront. We work with a one-off setup fee and a fixed amount per 4 weeks, tailored to the scope. We determine the exact price in the call; this gives you an indication.
One-off
from €2,500
setup fee, depending on the scope
Determining, building and launching your systems.
Per 4 weeks
from €749
per 4 weeks
Management, monitoring and further development.
ROI indication
Conservative
4 employees, 6 hours per week back: €17,388 in value in year one
Average
4 employees, 10 hours per week back: €47,840 in value in year one
Top scenario
4 employees, 14 hours per week back: €90,160 in value in year one
Calculated against the full year-one investment: €12,237, one-off project price plus 13 four-week cycles. From year two the setup fee drops away and the return increases.
FAQ
Rafael Matabadal
Founder, WinSphere
Background in B2B marketing, now AI & automation architect. One point of contact who designs the system, builds it and stays accountable.
Connect on LinkedIn
WinSphereAI & automation that lets you grow, without hiring extra people.
WinSphere