About WinSphere

Founder, strategist and ultimately accountable architect

WinSphere is the AI & automation partner for B2B service firms, founded by Rafael Matabadal. He determines which systems you need and in what order, and stays personally accountable for them. For recruitment agencies, accountancy firms and B2B service providers of 10 to 50 FTE in the Netherlands and Europe.

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The founder

Who is Rafael Matabadal?

Background in B2B marketing, now AI & automation architect. I started WinSphere because most AI fails due to a shaky foundation. I fix the basics first, then automate, so it keeps running in your day-to-day operations.

WinSphere was founded in 2024 and is based in The Hague.

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“I started WinSphere because most AI fails due to a shaky foundation.”

- Rafael

Approach

Foundation first, always

Every project starts with getting the basics in order. That is why the automation keeps working.

winsphere-os · fundamentLIVE

Volgorde bepaald

Data opgeschoond

Systemen gekoppeld

Klaar om te automatiseren

Mission & vision

What we build every day

Mission

Every day we build the operational foundation under B2B companies: clean data, connected systems and workflows that automate without breaking.

Vision

Companies that scale without endless hiring, with a visible, approachable person in charge instead of an anonymous agency.

What we stand for

What WinSphere stands for

Foundation first

First get the data and systems in order, only then automate. That is how it keeps working.

Scaling without extra people

More output with the same team, instead of continuously hiring.

Ultimately accountable architect

No anonymous agency. Rafael is your fixed point of contact and remains ultimately accountable for the result, even as execution scales.

Scale and clients

How big is WinSphere and who do we work with?

WinSphere is a founder-led partner: small, focused and without overhead. That is deliberate. You work directly with the architect who sets the course and remains ultimately accountable, not with an account manager. We work best with B2B service firms of 10 to 50 FTE, including recruitment agencies and accountancy firms, in the Netherlands and Europe. Below are a few example figures to sketch the scale.

point of contact

one fixed point of contact, ultimately accountable from design to result.

point of contact

one fixed point of contact, ultimately accountable from design to result.

weeks

until a first automation is live in production.

weeks

until a first automation is live in production.

+ tools

connected in a typical stack, from CRM to email.